When we started the community manager hangout, it was before Google+ offered Hangouts On Air. We saw it as a way to push the boundaries and allow community managers a chance to explore uncharted territories. When I started looking the areas that weren’t being addressed in community management, I started looking at neuromarketing, habitual behavior and anthropology. I’m not alone. Other community managers have expressed a desire for this type of information too. So it’s with great excitement that a man who was finishing a meeting with his anthropologist when I first spoke to him, Jure Klepic, joins us to talk about “A New Look At Influence And Innovation.” In addition, we’ll have to ask Jure why he’s talking to anthropologists!
As marketer behind successful brands like Givenchy, YSL, Chanel, Lancaster, Jure looks at products differently to boldly crystallize marketing strategies that strongly resonate with consumers.
He believes that social media is one of the fastest society-changing phenomenon seen in our lifetime. Through this website and his work, Jure hope to “poke” marketing planners into taking a new look at influence and innovation so they can use social media to get results.
You can watch and join in our Google+ Hangout or follow and join the conversation on Twitter using #cmgrhangout
My Community Manager has been hosting the Community Manager Hangout on Google+ since January 24, 2012. We’ve never been afraid to push the envelope and try new things. We did it with the Community Manager UNconfernce, we did it with embracing all types of community managers, and we do it every Friday by combining a Google Hangout with a Twitter Chat!
“A New Look At Influence And Innovation”
Introductions
Community Manager Hangout on Friday will ask questions and foster a conversation on Twitter while Tim McDonald, founder of My Community Manager, will ask special guest Jure Klepic and other community managers on Google+ will engage and respond. It’s our core mission to include as many people as we can while being a resource for community managers, those wanting to become community managers and companies hiring community managers. How does it work? Jonathan Brewer will assist with the Google+ Hangout and Sherrie Rohde will host the Twitter chat using the hashtag #cmgrhangout. This week, we are looking for community managers or those looking to become community managers. Leave us a comment below or find us on G+ and tell us. We’ll invite you on air for the hangout. You must have a Google+ account and be able to use a webcam. Interested in being part of the hangout? Join us on G+, Watch right here (starting at 2pm ET) or follow #cmgrhangout on Twitter.
[...] When asked why community managers should be interested in anthropology, Jure Klepic told us it’s important to understand history, because history does repeat. It’s a fundamental understanding that all of us should have. Often we get too wrapped up on what the newest social network that has the potential to become popular or what the latest engagement tool is to interact with our communities. Sometimes the answer is not looking forward, but looking back. Have you taken a(nother) look at our Community Manager Hangout with Jure Klepic as we discussed “A New Look At Influence And Innovation” [...]