#CMGRHangout presents: Bridging Official and Unofficial Communities (Preview)

June 30, 2016 — by Sherrie Rohde0



#CMGRHangout presents: Bridging Official and Unofficial Communities (Preview)

June 30, 2016 — by Sherrie Rohde0

We’re back for #CMGRHangout this week! Hopefully you’ve been enjoying your summer like we are. In case you missed our news, we’ve switched to a summer format so are only hosting #CMGRHangout on the first Friday of each month.

This month, we’re really excited to chat with Alan Bush and Chris Kamler around bridging official and unofficial communities. Alan reached out to us back in May to let us know about the grassroots efforts Kansas City Royals fans have been doing to build community. In some cases these efforts have led to support from the official brand. For example, the #DressToTheNines event started with a few dozen people and is now an annual, team-sponsored event. You can find out a bit more about these efforts by checking out Chris’ SXSW submission:

Join us for this week’s #CMGRHangout panel on Friday, July 1st at 2pm ET/11am PT to look at how we can work together with grassroots community efforts and build community in the overlap.

Sherrie Rohde will be hosting the hangout with Alan Bush and Chris Kamler on panel. Carrie Keenan will be moderating the Twitter chat using #CMGRHangout.


Alan BushAlan Bush
Technical Community Manager at Rackspace

Alan Bush is a Technical Community Manager at Rackspace. What’s a “Technical Community Manager?” Well, technically, he manages the community; that means helping connect people with the information they need to make awesome things in the cloud. KC Royals fan. Well Caffeinated. Most likely to pun.

Connect with Alan on Twitter at @alanbush or on Google+.

Chris KamlerChris Kamler
Owner at Page 3 Network and Technical Security Leader at Cerner Corporation

Chris is a cybersecurity specialist for a healthcare company in Kansas City by day, but a social media raconteur by night. As the voice behind the popular twitter account @TheFakeNed, a Royals superfan, Chris has evolved from broken-hearted baseball fan to a World Championship fan in 2015. Kamler was also one of the architects behind a social media viral visit from Sungwoo Lee, a Kansas City baseball fan from Seoul, South Korea. The viral event inspired Kamler to write a book about it, “The Silence, The Series, & The Season of Sungwoo” which talked not only about Sungwoo’s visit, but also the viral nature of the Twitter-fueled event.

Connect with Chris on Twitter at @ChrisKamler or on Google+.

Discussion Questions

  1. What are some examples of grassroots community efforts?
  2. What are the advantages of an unofficial, fan-created communities vs an official branded community?
  3. What are the advantages of official branded communities vs an unofficial fan-created community?
  4. What challenges arise for unofficial communities when the brand gets involved?
  5. What challenges arise for the brand when unofficial communities rise up?
  6. How can brands partner together with grassroots community efforts?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMGRHangout presents: Bridging Official and Unofficial Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting on the event page. Let’s discuss ways you can attend:

  • Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)
  • Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)
  • Chat: You can chat here and/or follow the conversation on Twitter using #CMGRHangout.

Any questions? Just let us know in advance. Please don’t wait until 2pm EDT to ask questions.

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Not sure what time this is for your location? Use

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 