#CMGRHangout presents: How do community managers demonstrate our value? (Preview)

September 4, 2014 — by Sherrie Rohde0



#CMGRHangout presents: How do community managers demonstrate our value? (Preview)

September 4, 2014 — by Sherrie Rohde0

ROI. How do you measure your value? How do you demonstrate the importance of what you do to the rest of your organization? We all know this topic resurfaces often, but at the end of the day it’s important to know, and show, that you’re making an impact on your company’s goals.

Join us on this week’s #CMGRHangout panel Friday, September 5th at 2pm EST to learn how others measure the success of their community management.

Jonathan Brewer and Sherrie Rohde will be hosting the Hangout with David DeWald, David HurleyJennifer Sable Lopez and Ben van ‘T Ende as panelists. Sarah Nagel and Carrie Keenan will be moderating the Twitter chat using #CMGRHangout.


David DeWaldDavid “Historian” DeWald
Community Manager at

David has over 15 years of experience with working with web based communities starting with early fan sites to large multi-community web sites, he brings his unique knowledge of social interactions to everything he does.

Connect with David on Twitter at @historian or on Google+.

David HurleyDavid Hurley
Co-Founder at Webspark

David Hurley is an open source advocate and travels most weeks of the year to speak around the world on topics of tech, PHP and open source software. He is the community manager for Joomla – the second largest content management system in the world. He is also a member of the Production Leadership Team and the framework maintainers. David writes obsessively at and is an active partner in several businesses.

Connect with David on Twitter at @dbhurley or on Google+.

Jennifer Sable LopezJennifer Sable Lopez
Director of Community at Moz

Jen Lopez is the Director of Community at Moz and a devotee of the fine arts social media and community management. For several years, she managed the Moz community while traveling to conferences and other events. She also has a technical side, with a background in web development and will always be an SEO at heart. Jen is passionate about helping companies understand the benefits of building a community through social media and on-site functions.

Connect with Jen on Twitter at @jennita or on Google+.

Ben Van 'T EndeBen Van ‘T Ende
Community Manager at TYPO3

Ben is a community manager, consultant, yoga-fan, musician, husband and father. He currently works as TYPO3’s Community Manager, leading the TYPO3 community to grow, connect and communicate, reducing bottlenecks, inspiring to share and encouraging people to join and participate.

Connect with Ben on Twitter at @benvantende or on Google+.

Discussion Questions

  1. What aspects of community can be measured? What are the best?
  2. How do you analyze the data as a team?
  3. How do you explain what the data actually means to the c-suite?
  4. Is there a difference on tracking day to day vs campaign to campaign? Which is more beneficial?
  5. How do you demonstrate value beyond ROI?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMGRHangout presents: How do community managers demonstrate our value? and let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting on the event page. Let’s discuss ways you can attend:

  • Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)
  • Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch.
  • Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout.

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions.

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Not sure what time this is for your location? Use

Featured Image Photo Credit: Tax Credits via photopin cc

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 