#CMGRHangout presents: Content Centric Communities (Preview)

August 6, 2015 — by Sherrie Rohde0



#CMGRHangout presents: Content Centric Communities (Preview)

August 6, 2015 — by Sherrie Rohde0

Depending on your community role, you may be part of your company’s content strategy, responsible for it, or at the very least, aware of it. In an article titled Using Content to Build A CommunityRebecca Lindegren does a great job working through ways to use content to build a community including summarizing John Jantsch‘s five types of content strategy:

  1. Trust Building
  2. Educational
  3. Community contributed
  4. Filtered
  5. Conversion

Is your community centered around content? If so, what tips have you found to source great content and engage your community?

Join us for this week’s #CMGRHangout panel on Friday, August 7th at 2pm EDT/11am PDT to discuss the content centric communities.

Jonathan Brewer, Dom Garrett and Sherrie Rohde will be hosting the hangout with Annemarie Dooling and Carrie Jones as panelists. Carrie Keenan will be moderating the Twitter chat using #CMGRHangout.


Annemarie DoolingAnnemarie Dooling
Head of Growth,

Previously, Annemarie led communities for Aol, The Huffington Post, Salon and Yahoo and now heads growth at She loves jetting off to places like Rio and Osaka to learn about communities, both digital and IRL.

Connect with Annemarie on Twitter at @travelinganna or on Google+.

Carrie JonesCarrie Jones
Editorial Director at CMX Media

Carrie Jones is the editorial director of CMX Media and organizes SF Community Managers meetups. She has built community both full-time and as a consultant for companies such as Chegg, Scribd, Socratic, and Coursera.

Connect with Carrie on Twitter at @caremjo or on Google+.

Discussion Questions

  1. Who manages the content strategy for your community and/or company?
  2. Is your content strategy classified by Trust Building, Educational, Community Contributed, Filtered or Conversion?
  3. How do you identify the right type of content for your community?
  4. What tips do you have to manage community content contributions?
  5. If you solicit contributions, how do you identify those influencers?
  6. How do you build and grow community around your content?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMGRHangout presents: Content Centric Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting on the event page. Let’s discuss ways you can attend:

  • Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)
  • Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)
  • Chat: You can chat here and/or follow the conversation on Twitter using #CMGRHangout.

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions.

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Not sure what time this is for your location? Use

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 