BlogHangout

#CMGRHangout presents: Determining Value Beyond ROI (Storify)

May 30, 2014 — by Sarah Nagel0

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BlogHangout

#CMGRHangout presents: Determining Value Beyond ROI (Storify)

May 30, 2014 — by Sarah Nagel0

ROI. Raise your hand if you find this acronym exhausting. The fact of the matter is, it is crucial for community to tie into business objectives and for community managers to be able to demonstrate the ROI of what they’re doing. But how?

Sarah Nagel

Social Marketing Specialist at Sprout Social
Sarah is passionate about bridging online and offline communications. She is dedicated to providing value to others through knowledge, advice or job opporunities. Sarah appreciates the ever-changing landscape of social media and loves learning about new tools and platforms. She is a strong advocate of brands using social as a recruiting, sales and R&D tool, among other functions, and sees the incredible value of social business.