#CMGRHangout presents: Lessons Learned in Gamification (Preview)

March 17, 2016 — by Sherrie Rohde1



#CMGRHangout presents: Lessons Learned in Gamification (Preview)

March 17, 2016 — by Sherrie Rohde1

Gamification continues to be a hot topic in the community space, tho not one we’ve spent a dedicated hour on for #CMGRHangout. Personally, I strongly believe that in order to dive in you should have an understanding of game design to at the very least understand the difference between intrinsic vs extrinsic rewards and to be sure you’re not using gamification for evil (e.g. causing your community members to create dangerous habits). Have you studied gamification in communities or implemented it in your own and have lessons learned to share? Join us for this week’s #CMGRHangout panel on Friday, March 18th at 2pm ET/11am PT to talk lessons learned in gamification!

Jonathan Brewer and Sherrie Rohde will be hosting the hangout with Pete ClossDavid DeWald, Genny Harrison and Thomas Knoll on panel. Christin Kardos will be moderating the Twitter chat using #CMGRHangout.


Pete ClossPete Closs
Senior Consultant at Lithium Technologies

Pete is a career-long community professional, starting way back in 2000. After working at games companies such as Ubisoft and EA, Pete joined Lithium and has since helped more than 70 companies develop and grow their online communities and social responding initiatives.

Connect with Pete on Twitter at @petecloss. 

David DeWaldDavid “Historian” DeWald
Community Manager at Carbon Black

David has over 15 years of experience with working with web based communities starting with early fan sites to large multi-community web sites, he brings his unique knowledge of social interactions to everything he does.

Connect with David on Twitter at @historian or on Google+. 

Genny HarrisonGenny Harrison
Director of Influencer Engagement at Trier and Company

Genny Harrison has six years experience in doing social media and strategy for start ups and fortune 500 companies in both the tech industry and gaming.

Connect with Genny on Twitter at @SurfNukumoi or on Google+. 

Thomas KnollThomas Knoll
Growth Operations – People & Products at

Executive Advisor & Business Coach @RevelryLabs. I help entrepreneurs survive and thrive at building their teams and businesses. 19+ years building community.

Connect with Thomas on Twitter at @thomasknoll or on Google+. 

Discussion Questions

  1. So we’re all on the same-ish page, what is gamification?
  2. How do behavioral economics can play a key role in how we build gamified systems?
  3. What is the difference between intrinsic vs extrinsic rewards?
  4. Can we continue to build on gamification or does it have a limited lifespan? How/why?
  5. How do we address the risk of encouraging the wrong behavior with gamification?
  6. How do we focus on skill acquisition vs repetition when designing gamification?
  7. Who’s implemented gamification into a community in a successful, positive way?
  8. What’s your number 1 tip for someone wanting to get started in gamification?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMGRHangout presents: Lessons Learned in Gamification and let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting on the event page. Let’s discuss ways you can attend:

  • Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)
  • Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)
  • Chat: You can chat here and/or follow the conversation on Twitter using #CMGRHangout.

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions.

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Not sure what time this is for your location? Use

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 