Community Manager of the Day: Ally Greer

December 12, 2012 — by Sherrie Rohde2



Community Manager of the Day: Ally Greer

December 12, 2012 — by Sherrie Rohde2

Ally Greer


What is the most important part of being a community manager?
I think that one of the most important parts of being a community manager is passion. If you don’t believe in your brand, company, or job, then you won’t be able to build a community around it. Personally, I stand behind and every single thing that it stands for, and that makes my job as community manager so much better. It’s important to genuinely love the brand and community that you’re a part of; if you’re passionate about what you are doing, the rest will follow!

What do you like best about being a community manager?
My absolute favorite thing about being a community manager is that I get to meet and learn about so many different people each and every day. I have always been the kind of person who thrives off of interacting with others, and knew that I would never be able to sit behind a desk all day every day. Being able to connect with so many interesting people in the community and beyond makes my job so much more fulfilling, and most days, it doesn’t feel like “work” at all. As cliche as it may sound, the Internet is an amazing thing, and the fact that we can connect and form relationships with thousands of people around the world based upon a shared interest or goal never ceases to amaze me.

What skill should every community manager have?
Every community manager should have the ability to be flexible. One of the best – and scariest – parts of being a community manager is that your job is simultaneously proactive and reactive. While it’s important to have plans for each day and focus on tasks that need to be accomplished, I would say that more than half of the things I do come up as they need to be handled. Having a job based on people is so incredibly stimulating and exciting, and has in turn taught me many lessons about being flexible and able to adapt to certain situations as they arise.

What advice would you give someone wanting to become a community manager?
The best advice that I could give someone who wants to become a community manager is to network with other community managers and never stop learning. Interestingly, I became a “community manager” before I really even know what the job entailed. Since then, the most important things I’ve learned about community management have come from developing a network of more experienced community managers who inspire me to try new things each day. On top of that, I try and learn something new every single day. Community Management is a field that is literally changing by the hour, and there’s always at least one thing to be learned every day.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 
  • prcgibson

    “One of the best – and scariest – parts of being a community manager is that your job is simultaneously proactive and reactive.” My favorite thought from this story! Completely true and something I didn’t spell out for myself in so many words until I read it.

    • allygreer

      @prcgibson So glad to hear that you can relate! It took me a while to be able to put it into words and this was the best I could do. Feel free to use it 😉 Thanks Carter!