Community Manager of the Day: Deb Ng

September 26, 2012 — by Sherrie Rohde4



Community Manager of the Day: Deb Ng

September 26, 2012 — by Sherrie Rohde4

Deb Ng
New Media Expo

@debng @blogworldexpo


Who has been an inspiration for you as a community manager?
Dalton, from the movie “Roadhouse.” I live by his “Be nice” and “Never start a fight in the bar” philosophy every day.

What is the most important part of being a community manager?
Knowing how to advocate for both the brand and the people, without being disloyal to either. This is a delicate balance. The trust of my community is so important to me, but I do have a loyalty the people I work for. Fortunately, situations where I have to choose one over the other, but I have been known to fight for our community when I see something I don’t like.

If you could attend one conference to learn about community management, what would it be and why?
How can I answer this when I know I work for one of the best conferences for community manager’s to attend?

I was supposed to attend the Community Leadership Summit in Portland this past summer and had to cancel for a business trip. I was very disappointed and hope to make it there next year.

What is your favorite book that has helped you become a better community manager?
It’s really hard to pinpoint one book. I really liked Chris Brogan’s “Trust Agents,” and “Managaing Online Forums” by Patrick O’Keefe has great ideas for people who manage all different types of communities. I also hear that “Online Community Management for Dummies” is a good one, but I wouldn’t know about that.

What do you like best about being a community manager?
I get to talk to people all day.

What skill should every community manager have?
Compassion, patience, passion and the gift of gab. Everything else will fall into place.

Tell us about a success story you’ve had as a community manager.
When I first started working for NMX, the conference formerly known as BlogWorld, we didn’t have a community person. I was the Conference Director. I ended up taking it upon myself to also become the unofficial community manager there and helped to grow their online presence. I was also able to give the brand a voice so that people knew they had someone to reach out to with their questions and concerns. I’m the Director of Community now and I couldn’t be prouder of our growing community.

What advice would you give someone wanting to become a community manager?
Please make sure you know what a community manager really does. You’ll spend a small portion of your day on Facebook and Twitter. In fact, you’ll probably spend the majority of your time convincing others of the importance of a community presence and community programs. It’s about numbers more than anything else.

Tell us about a job that helped prepare you to become a community manager and why.
Working in restaurants totally prepared me for a career in community management. You learn a lot about people and the different personality types when you wait tables or run a drive through window. And the customer service lessons we learned in the early 80’s really paved the way for how I interact with our community now.

I have the best job in the world.

Would you like to be featured as Community Manager of the Day?
Be featured as the Community Manager of the Day on and get your very own badge to show off your achievement on your own site.

Read more about Community Manager of the Day or fill out the Community Manager of the Day application.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 