Community Manager of the Day: Fred Felton

January 21, 2013 — by Sherrie Rohde0



Community Manager of the Day: Fred Felton

January 21, 2013 — by Sherrie Rohde0

Fred FeltonFred Felton



Who has been an inspiration for you as a community manager?
Wow where do I start? There are so many. Seth Godin for innovation.
Ted Rubin for thinking differently.
Laura Roeder has shown me some amazing things.
Then people like Jennifer Levine, she really thinks outside the box.

What is the most important part of being a community manager?
Well your first aim is to build your community up.
Sharing useful information also works.
Customer service is also important. Remember people want things immediately so you
better be ready.
Replying to comments also helps.
Look to build your brand.

If you could attend one conference to learn about community management, what would it be and why?
All I hear about is one conference and that is BlogWorld. So for me I would love to attend that conference just because it is a huge melting pot of bloggers, community managers and social media strategists.

What is your favorite book that has helped you become a better community manager?
That would probably be ‘The Tipping Point’ by Malcolm Gladwell. You can learn a great deal about making things go viral. Brilliant read, covers everything from advertising, marketing and even mavens.

What do you like best about being a community manager?
Each day is totally different. You never know what is out there. You also don’t know what messages are waiting for you. So make sure you have a schedule and stick to it.
Helping people out is also very important.

What skill should every community manager have?
You need to know quite a bit about branding, advertising, marketing, communication, social media and public relations. That will help you a great deal in your day to day work.

Tell us about a success story you’ve had as a community manager.
Some of the best success come from crowd sourcing. A few years back there was a demand for a list of social media influencers in South Africa. Using some of the advice from people on Twitter we setup a wiki file filled with a list of many Social media Influencers in South Africa. We sent out a blog post about it and tweeted it. The results were amazing. We still keep updating it.

What advice would you give someone wanting to become a community manager?
First off you have to love what you do. Remember you are in a changing space. Nobody knows what the future holds for community management. Set out a schedule for each day and stick to it.

Make sure you to reply to people that contact you. If you don’t they will leave and before you know it you will have no community.

Tell us about a job that helped prepare you to become a community manager and why.
Awhile back I had to market a movie for a company. It taught me a great deal about marketing, advertising and communication. I have used all I learnt there in community management.

Would you like to be featured as Community Manager of the Day?
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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 