Who has been an inspiration for you as a community manager?
Pete Cashmore. Why? He is motivated off of genuine connections.
What is the most important part of being a community manager?
Not only valuing your communities connection, but also valuing their conversation. It is so important to me that we remember that these are REAL communities with real connections and conversations – that needs to be translated into real life. Conversation between community members is invaluable, especially with the brand/organization/nonprofit at the center as the topic. That is the goal of it all!
If you could attend one conference to learn about community management, what would it be and why?
The new #FreshStorm conference hosted by Social Fresh. After viewing and researching what actually took place at this conference I was sold! Not only do you listen, but you get to interact with others in your field on real accounts striving towards real goals. Highly value that collaboration.
What is your favorite book that has helped you become a better community manager?
Proof of Heaven. This is a fairly new read for me and it has taught me to value, and love, the relationships you have. This applies directly to a community, either online or offline. Genuine love and respect is at the center of it all, hence what will make it successful.
What do you like best about being a community manager?
The reward community members get when they converse with one another and solve a problem or come up with a great cause together, as one.
What skill should every community manager have?
The skill of thorough organization.
Tell us about a success story you’ve had as a community manager.
I have run promoted post campaigns for our Facebook community over the past 3 months and have increased our community 60%. But guess what? It isn’t all about how much that number grows, it is about the fans growing. With precise targeting I reeled in genuine motorcycle enthusiasts who wanted to be there (and come back) to join in on the conversation. They were true motorcycle zealots. in terms of numbers, my CTR’s ranged from 3%-14% (yes, 14%)
What advice would you give someone wanting to become a community manager?
Commitment and dedication are two things you MUST have for this job. Social and Digital media can be 24/7 jobs.
Tell us about a job that helped prepare you to become a community manager and why.
I was the Executive Assistant to Tayloe Emery, former Creative Director of the ONE campaign. I was constantly having to produce GOOD work on the run and I learned how important relationships, both in real life and digitally, are vital to long term success for BOTH parties involved.
Latest posts by Sherrie Rohde (see all)
- #CMGRHangout presents: Building and Managing Communities on Slack (Preview) - February 20, 2017
- Forums are dead, long live forums. - February 15, 2017
- Top 10 #CMGRHangout Episodes in 2016 - January 31, 2017