On Air: 09:00 - 10:00 EST (GMT-5)
Monday, January 28th, 2013
Community Management can encompass many skill sets. Managing forums and moderation comes with unique challenges and issues. Hear from some of the leaders in this space on how they have successfully navigated these.
Our guests include:
iFroggy Network @ifroggy
Patrick O’Keefe is the founder of the iFroggy Network, a publisher of websites. He has been managing online communities since 2000 and is the author of “Managing Online Forums,” a practical guide to managing online communities and social spaces, and “Monetizing Online Forums,” a guide to monetizing them in the right way.
He has been responsible for the creation and cultivation of communities like KarateForums.com, phpBBHacks.com and PhotoshopForums.com. He blogs about online community at ManagingCommunities.com, his favorite record label at BadBoyBlog.com and more at patrickokeefe.com. On Twitter, he’s @iFroggy.
With over 10 years’ experience in on and offline marketing gained in marketing agencies in Portugal and London, Tia is responsible for eModeration’s website, blog and Twitter feed. She was a key member of the team that developed the first online promotional auction for Coca-Cola, cokeauction.com, which won numerous industry awards in 2001. She holds the UK marketing Institute of Sales Promotion diploma and has an especial interest in child safety and privacy issues.
VP of Community at eModeration @blaisegv
With degrees in programming and web development, Blaise started his career in community management in 2001 and has worked with global brands, startups and charities in fields such as videogaming, social networking, pharmaceutical, broadcasting, publishing and ISPs. Blaise has worked as Head of Communities and Social Media at National Magazines, Hearst Digital and Webjam before coming to eModeration, where he heads up the social media marketing and community management teams.
VP of Client Services and Business Development at eModeration @emodashley
With over 16 years within the industry, Ashley Cooksley has extensive experience in social media and community management, editorial supervision and direction, web-based project implementation, and project management. Ashley joined eModeration in 2008, and previously worked in management roles at AOL UK, Ticketmaster-CitySearch, Petsmart.com, and on her own websites. She was educated at North Carolina State University, where she received an award for achievement in scientific research. Ashley manages eModeration’s account management and business development teams.
Chief Production Officer at eModeration @emodwendy
Wendy Christie has worked in the field of online community for more than ten years. As the Head of AOL UK’s Social Media and Community team, she managed moderation, community editorial and community product integration between 1998 and 2007. Wendy oversees the recruitment, training and management of our moderators and community managers, and works to ensure that the services we provide are the best in the business. She helps to develop the eModeration child safety policies and has been trained as a CEOP Ambassador. She has a degree in Education from Aberdeen University.
Our Questions will include:
- What is the role of the moderator (and where does it dovetail with the community manager)?
- What is the importance of moderation to the health of a community and the reputation of a brand?
- What does a moderator usually do? Describe the scope of the role?
- Describe the moderation workflow. How does legal factor in? How do you escalate?
- How do you protect child safety and wellbeing?
- What are the different types of moderation?
- Describe some tools and filters used in moderation.