One thing I’ve noticed is sorely lacking amongst social media job seekers, social media channels and mobile app startup firms, is a commitment to their professional brand. Any time I have been offered a job with a higher-than-anticipated salary (love it when that happens!), it’s been a situation where I really committed a lot to convincing them I can do the job now, later, as it is or when they’ve completely changed.
This clip from The Office reminds me to give it my all. Michael is crushed when he isn’t even called back for his audition for a part in a local production of Sweeney Todd: The Demon Barber of Fleet Street; he gave it his all by recreating an entire episode of Law & Order.
It’s also good to know your target group (and individuals in the community) as well as possible, so you can estimate with real knowledge, the size of the potential business opportunity and marketplace. One thing to keep in mind when considering if it will be worth it for you to move forward will be the size of the potential audience you can build, to turn into monetizable (sponsorable) media inventory.
Want Social Sparkle & Shine to review your business or media channel launch event or promotion? Send an email invitation to debbie@theSparkleAgency.com
❤ By: Debbie Horovitch
Debbie Horovitch is a Social Media Concierge, founder of Social Sparkle & Shine, a social media marketing agency that specializes in providing community management & Facebook CPC campaigns to clients marketing special events: charity fundraising gala events, music festivals and sporting events, business/brand launches and special holiday promotions. With a contact list that includes brand managers, media and journalists from 15 years as an advertising media buyer at Toronto ad agencies, Debbie can maximize your business’ social media community management by integrating special contacts and adding to the achievements of your existing publicity, search and paid advertising investments. Show your #bewbluv