Blog

Grow Community, Deepen Relationships, Manage Your Social Business

April 30, 2012 — by Tim McDonald6

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Blog

Grow Community, Deepen Relationships, Manage Your Social Business

April 30, 2012 — by Tim McDonald6

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What if you could see all of your relationships in common with someone, see all of your communications with them and get reminded how you need to follow up with them every morning? How much more productive would you be? How many more people’s lives could you touch? It’s the holy grail of social relationship management – and Jon Ferrara and his staff at Nimble are working around the clock to deliver it to you. While they get us there, they want to offer our community access to their already-awesome new social business tool for free for an entire year, in exchange for our feedback and support in making Nimble as community-building as possible.

Jon gets community managers, because despite having the title of founder and CEO of Nimble, he is, by nature, one of us. I spoke with Jon this weekend, and most of the gospel we community managers preach was the same motivation for him to build Nimble: business is based on relationships, customers need to be listened to, understood and delighted and the internet needs to make our connections more – not less – human. On its launch page for this promotion, Jon acknowledges the importance of your role: “community managers are the first point of social contact at most companies and the ones that the sales people go to for social selling advice.” Not only that, but we are natural explainers of the importance of social business, which Nimble advocates wholeheartedly. The tool itself is made to encourage social business, letting you create profiles for all of the contacts from your different social platforms and manage all of those relationships in one place. (It does not yet have API access that would allow multiple social profiles for each account, but like I said, they’re doing their best.)

Joining is simple — register for a free 30 day trial of Nimble business edition here and then email them URLs for the community profiles you manage to community@nimble.com to get your coupon code, which will convert your 30 day free trial to a whole year (a value of $180). You’ll have to input a credit card number just to unlock the coupon, but it’s never charged, only used to validate your identity.

Go check it out, share the link with your community manager friends and let us know what you think on Friday, May 4 at 2 pm ET when we will be chatting with Jon Ferrara about “The Importance of Social CRM to Community Managers.” An archival video will be posted immediately following the chat. Join My Community Manager circle at https://plus.google.com/u/0/b/100339881497512945462/ to join us live, or be sure to visit http://mycmgr.com and watch it afterward.

Tim McDonald

None of us are alone. That is Tim’s mission in life. To let everyone know they are not alone. It’s why helping others doing social good is his purpose.

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