One of the many ideas behind #cmgrhangout (to me) is to share ideas, strategies, and methods behind the best community management initiatives out there. As Scoop.it’s community manager, I’m constantly coming across web curators and community strategists using the web in ways I never thought of to make big things happen. Frankly, I’m not sure why it took this long for the lightbulb to go off in my head to bring these two things together, but now that it has, I’m more than excited to bring expert Scoopiteer Martin Smith to this week’s hangout as the guest of honor.
Who is Martin Smith?
Marty Smith is an internet marketer, blogger, startup enthusiast, and cancer survivor who has documented his journey with the help of social media. He’s extremely intelligent and is a nonstop curator of interesting information.
What makes Marty so interesting from a community standpoint is his dedication to bringing people together around a cause. As I mentioned, Marty is a cancer survivor and has dedicated the rest of his life to helping others become survivors as well. His most recent project is CureCancerStarter.org, which is “a new crowdfunding platform bringing cancer patients, their friends, families and donors together with cancer researchers.”
Cure Cancer Starter was founded on the principle of “Save The World Marketing” which essentially embodies the goal of all community managers – creating emotional connections with consumers and community members through storytelling and social communication. Bringing communities together around a cause is one of the most meaningful and rewarding types of community management, and I’m super excited to have the opportunity to learn from one of the best in the business!
Questions to be discussed:
1. What’s the best way to leverage personal stories in community and marketing efforts?
2. How can you find advocates to help build your community?
3. How do you make sure that your personal connections don’t hinder your professional efforts?
4. How do you keep a distinguished line between community building and marketing when it comes to sharing a message?
5. How can you scale personal anecdotes to build a global community with impact?
Join us this week as Jonathan Brewer and Tim McDonald will be Hosting the Hangout and brandie mccallum and Sherrie Rohde will being moderating the Twitter chat #cmgrhangout
Don’t forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm EST if you want to join the hangout.
Want to participate on Twitter? Watch the YouTube video here and use #cmgrhangout when tweeting.