Community Management can encompass many skill sets. Managing forums and moderation comes with unique challenges and issues. Hear from some of the leaders in this space on how they have successfully navigated these.
Our guests include:
Head of Community at Yammer @themaria
Maria Ogneva is the Head of Community at Yammer, the enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500. At Yammer, she helps customers and employees work together in online communities, and helps Yammer be an exemplary social brand. Maria has a social media bent and a over a decade of experience in various roles. She is passionate about the future of work and starting movements, one step at a time.
Collaboration Manager for the Enterprise Applications Team at Rural Sourcing, Inc. @ashleygross
Ashley Gross is the Manager of Marketing for Rural Sourcing, Inc. (RSI), a leading provider of onshore, IT outsourcing services. Her responsibilities include utilizing public relations, social media, analyst networks, and peer and industry associations to build the RSI brand and spread the word on the rural sourcing industry as a whole. Having been on Facebook since its first 6 months of existence, she has had the opportunity to watch social media grow and expand through the years. Ms. Gross is a huge advocate for social media and using it responsibly to connect professionally and personally with people around the globe.
Collaboration Manager for the Enterprise Applications Team at Manhattan Associates @dawngartin
Through social media exploration for training, speaking and marketing small businesses, I have capitalized on a variety of sites, such as Facebook, Twitter, and Yammer. I engage with communities to encourage and develop them, advance communication and collaboration, and assist with social campaigns to educate, inspire and get the desired results.
Senior Customer Success Manager, APAC at Yammer @katyste
Katy is mad for community, digital and public policy. She earned her stripes doing all these things in Australian government, before moving to Yammer. Now she helps public and private organisations in Asia Pacific be excellent.
Customer Success Manager at Yammer @espnguyen
Strong passion for social, mobile, and emerging tech. Motivated to help people connect, share, and learn.
Marketing Communications – Community / Social Media at Yammer @mjensen
Creating online communities using customer outreach and social media. Finding ways to identify and empower the trees in the forrest of social media!
Customer Success Manager at Yammer @bryonycole
Fascinated by the way humans behave online, I aim to help organisations overcome the challenges of an unengaged workforce, lost productivity and corporate culture by bringing social to the enterprise.
Customer Success Lead – US East at Yammer @mattontell
Eternal student, passionate about helping organizations and people realize their potential and make life better through technology. Love helping leaders maximize impact in a digital world.
Our questions include:
- Where should a company start in terms of establishing an internal community?
- What are some of the most important steps?
- What are some of the biggest obstacles in terms of establishing an internal community? How do you overcome initial hesitations?
- How can having an internal community reduce email? What are the benefits?
- How do you ensure culture and vision stays in tune with your goals when your company scales?