Review: Fierce Loyalty by Sarah Robinson

June 7, 2013 — by Sherrie Rohde0



Review: Fierce Loyalty by Sarah Robinson

June 7, 2013 — by Sherrie Rohde0


Make a decision. Every day, decide that a fiercely local community is your goal, no matter what.
—Sarah Robinson, Fierce Loyalty

Let me be fully transparent, right away. I was on the Street Team to launch this book back in September. That being said, I’m not exaggerating when I say I’ve read it seven times, cover to cover.

Whether you work with online communities or offline communities, Sarah’s model for unlocking Fierce Loyalty in your community is easy to understand, efficient and effective. It’s not enough to be social in your community, you need to understand community framework and have a strategy in place.

Sarah teaches through not only her own experience, which she definitely has, but also through case studies of various industry communities. If you want to unlock the DNA of wildly successful, fiercely loyal communities, you’ll want to study the framework Sarah presents in this book. If you’re visual, like I am, you’ll love the illustrations Sarah uses to help you identify and strategize what your community should look like.

In her research, Sarah also discusses the Authentic Happiness research of  Dr. Martin Seligman, Director of the Positive Psychology Center at the University of Pennsylvania. In this research, we find that “more than wealth, more than the pursuit of pleasure, it is engagement and connection that makes us feel happiest and most fulfilled.” Community.

My absolute most favorite nugget in this book is actually threaded throughout in Sarah’s attention to listening to your audience. If you want your community to care about what you want and need, you must first start with knowing what they want and need.

When members of your community become invested in what you and your organization are up to in the world, they feel like they are part of the team and become invested in your succes. And because they want to be a part of this success, they start spreading the word. … Give them ownership; empower them; treat them as a vital part of what you are up to. Find out what matters to them and deliver it. An invested heart is heart is the greatest marketing asset in the world.

If you love case studies and are ready to draw out a new, or even existing, community. Pull up a chair in the sun, grab Sarah’s book and start learning who you need in your framework, how to get them there and how to make them loyal, fiercely loyal.

A Word from Sarah

As with my review of Online Community Management For Dummies, I wanted you to get to know Sarah a bit as well. I honestly don’t remember how I first met her except that it was through Twitter. What I do know is that her knowledge conveyed through her tweets, blog posts, course and chats have taught me countless lessons in community. She’s in pretty high demand these days so I’m excited she took a few moments to share her thoughts with us here!

What is the #1 takeaway you hope readers will find in your book?
I really want readers to understand that building a thriving, active, fierce loyal community is not a guessing game. The Fierce Loyalty Model is about giving your community a concrete structure and knowing exactly what needs to happen next to take the community where you want it to go.

What inspired you to write this book?
I’ve been building communities as part of the way I do business since my very first job out of college. As I grew better at it and my communities got to be well-known, people asked me how I created the kind of communities where members were engaged, active and felt an ownership. I really wanted to be able to answer that question in a concrete, useful way. So, I started pulling apart the communities that I’ve built and other communities that really have it going on.

What book (or author), other than your own, would you recommend to Community Managers and why?
Daring Greatly by Brene Brown. Every leader should read this book because it’s all about embracing vulnerability as an asset instead of a liability. I believe that the most successful community managers understand this idea and bring vulnerability to the table as they lead their communities.

What is one random thing about you that most people don’t know?
I used to teach whitewater canoeing in the mountains of North Carolina.

About Sarah Robinson

Sarah Robinson

Sarah Robinson is a business strategist, speaker and author of the Amazon best-selling book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Based in Birmingham, Alabama, Sarah advises her international clients on how to build thriving, successful communities and set their companies apart from the pack.

She is a regular contributor to the Bank of Montreal’s Small Business Blog and is ranked by both Forbes and Dun and Bradstreet as a top Twitter expert on entrepreneurship and small business. Sarah has also been a featured business expert at,, The DEX Entrepreneur’s Summit, Social Media Marketing World and MSNBC.

Sarah holds a Bachelor of Art Degree in Latin and Communications from The University of Richmond where she graduated Magna Cum Laude.

Learn more about Sarah and her book, Fierce Loyalty, at

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 