The Various Communities Of Google #CMAD #cmgrhangout

January 26, 2013 — by Sherrie Rohde4

You most likely use Google products daily. Whether it’s search, GMail, AdWords, Google+ or YouTube, Google dominates our online activity. Curious how Google manages all these different communities? So are we!

Our guests include:


Amy KorinAmy Korin

Midwest Regional Community Manager Lead, Google+ Local @GoogleLocalCHI @interactiveAmy

Amy Ravit Korin joined Google as the Midwest Community Manager for Google+ Local in 2011. With over a dozen years of experience in social and emerging media, Amy founded in 2009 and served on the Board of the Chicago Social Media Club from 2008-2012 and Social Media Week Advisory Board in 2012.  Amy earned her MBA from Loyola University’s Graduate School of Business with a concentration in Marketing and Human Resources and studied Communications at the University of Michigan in Ann Arbor.  Amy lives and breathes social media personally and professionally; and is even an online dating success story – reconnecting with the first boy she ever kissed and marrying him!  You can follow Amy online at @interactiveAmy or @GoogleLocalCHI.


Van RiperVan Riper

Google Developers @vanriper

Since 2003, Van Riper has been building developer communities. He is a serial community organizer: Java User Groups, Google Developer Groups, Community Leadership Summits, etc… Since 2010, Van has been working at Google as a meta-community manager with the organizers of the 350+ Google Developer Groups in 99 countries to date. He is also the lead organizer for the annual Community Leadership Summit West which is coming up fast on Saturday, February 2nd, 2013.



Amy HigginsAmy Higgins

Community Manager, Google+ Local SF @amywhiggins

Since 2008, Amy has worked in social media. Her experience includes a wide variety of community management in the tech and startup world on the West Coast. Amy has joined Google last Summer has Community Manager of Google Local San Francisco, and she loves organizing tons of on and offline events for the community. During her off time, she not only enjoys exploring all the wonderful things SF has to offer, but she is also the volunteer marketing director of San Francisco Opera BRAVO! Club, a young professionals’ organization. Her past experience includes working for all different sizes of startups, from LA based mobile company, textPlus, to SF’s very own SF New Tech. Catch up with her anytime on Google+ and Twitter @amywhiggins, especially if you want to talk about bacon.   


Our questions are:

  1. What is Google’s approach to community? Does it vary across departments/products?
  2. Does Google integrate community into its marketing efforts?
  3. How do you inspire people to get involved in your communities? What role does company culture play?
  4. To what extent does Google use crowdsourcing? Do you have any particular projects or examples?
  5. How do you approach creating a local community vs. creating community globally? What challenges do you face?

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a monthly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. Reach out on Twitter at @sherrierohde. 
  • cliveboulton

    Insight on gear to run GDG live hangouts. In Seattle we’d like to run a GDG meetup with a speaker from Oregon and share the the event in Seattle and with hashtag #GDG. Any tips on A/V equipment after a MacBook?

    • @cliveboulton Is this a question for vanriper?

      • cliveboulton

        @sherrierohde  vanriper Van or anyone who knows A/V gear that works well with meetup sized audiences. Because hangout viewers we’ve asked want to hear the speakers but see the audience reactions. (I may be assuming there’s community manager knowledge where there isn’t). THX

        • @cliveboulton  vanriper Shoot out a tweet and point me towards it, I’ll spread the word! 🙂