BlogHangout

Tips for Rookie Community Managers

March 7, 2015 — by Nicole Rohr Stephani0

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BlogHangout

Tips for Rookie Community Managers

March 7, 2015 — by Nicole Rohr Stephani0

Tips for Rookie Community Managers - Drew ReynoldsIS THE DRESS BLUE AND BLACK OR GOLD AND WHITE?

Just kidding.

We’re talking about rookie community managers here. And our panelists on last Friday’s #CMGRHangout have some tips for you.

Where do you go for guidance as a rookie?

  • CMX Hub Facebook Group. You have to apply to be a part of the group, but experience levels within the group range from rookie community managers to veterans at this gig. If you have any questions, this is a great resource to get educated answers.
  • My Community Manager (did you think we would not mention that?) and Twitter chats. Being in a space where you can tweet a question and not feel like an idiot is more valuable than you think. Community managers need a community, too! When you’re feeling unsure, Twitter chats can be a great resource to connect with other people going through the same things you are, and you’ll discover new tricks of the trade.
  • The Social Fresh Conference every year includes tremendous presentations by industry experts, and offers in-person networking opportunities for rookie and veteran community managers.
  • Taking online courses for coding can be helpful, depending on the type of community you run and responsibilities you have.
  • FeverBee proved helpful to panelist Crystal Bruce.
  • Also, remember to take a look at other communities. If you like what’s going on there, there’s no shame in stealing a couple ideas. Or all of them.

What community victories should you be proud of?

  • Getting programs up and running for the first time is a huge accomplishment. It’s okay – you can say that. If you’re paving new ground that was gravel before you got to an organization, creating a new group, program, platform or campaign is huge (and scary). But you should definitely pat yourself on the back if you’ve done that.
  • If you’re asked to do a redesign on a platform, and have therefore eliminated limitations and added to your community’s experience, you are a rockstar. You are not only taking into consideration what your community is asking for, but you’re probably also taking into account what your boss is asking for (or maybe not). Either way, a redesign can be daunting, but look at you. You did it.
  • Hitting those analytics goals, yo! Make sure that you are setting yearly, and maybe even quarterly goals, for your community. Follower growth, reach, impressions, number of participating users – anything that you can grab to prove improvement over time. That’s a great way to congratulate yourself at the end of a certain period of time for all the work you’ve put into something challenging.
  • So, you’ve got a new budget to hire more people dedicated to community, huh? Time to throw a party. THAT is a reason to celebrate because: A) You’re not on your little community island anymore and B) Somebody else has the rookie card now.

Whether you worked in television news or you were a Men In Black agent in a previous life, you’re a rookie community manager now. And there’s nothing wrong with that! Just remember to learn from each other. You’ll be amazed how much you grow in a very short period of time.

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Nicole Rohr Stephani

Queen of Content Strategy at BTC Revolutions
Nicole moved to Chicago four years ago to earn her Master of Science degree in Journalism from Northwestern University, graduating in December 2010. She wrote and produced video for John Lothian News at the Chicago Board of Trade, then worked for WYCC PBS Chicago in content strategy and community management. Nicole is now Queen of Content Strategy at BTC Revolutions, and is also Social Media Specialist for Lynch Communications Group, LLC. She is originally from Birmingham, Ala., has just completed her first half marathon, and refuses to go vegan due to her longlasting love affair with cheese. Nicole enjoys reading on rooftops and having glorious, pensive walks to and from the farmer's market.
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