I remember the first time I heard about the reptilian brain. The part of your brain that works instinctually. Think about it. Do you think when you have a baseball heading at your head? No! You react by putting your hands up and duck. Do you ever think about the stairs when you walk up them? Probably not, or you’d end up tripping! The same holds true with many decisions we make. When we stop to think, our rational brain steps in. We let emotion become part of the process. But I’m not the expert. What I do know, is by using neuroscience in business, or just neurobusiness, we can start to learn how to interact with our communities more effectively. We can make changes to our processes to make things more instinctual. It’s why I’m so excited to bring an expert in to help us understand the secrets neurobusiness can bring to our roles. This week, on Community Manager Hangout #cmgrhangout, we invite Rebel Brown, to join us and discuss everything you always wanted to know about influence and how to use it.
Who is Rebel Brown?
Rebel Brown speaks from experience! A masterful agent of change, for over 25 years Rebel has inspired, coached and empowered individuals and over 250 global organizations to ultimate performance and profitable market advantage.
As a board certified practitioner, Rebel blends the power of neurosciences with her deep business expertise to guide her executive and corporate clients to unleash their ultimate potential. She has been featured in First Business TV, Forbes, Entrepreneur, Business Insider and Business
Week. Her best selling business book, Defy Gravity, is any leaders’ guide to breakout growth. Her Rebelations blog is read by thousands weekly. She is a NSA and a Vistage International speaker, acting as a keynote speaker and leading workshops globally. She was named one of the Top 100 Women in Computing.
Besides speaking and writing, she has broad consulting experience in shifting corporate perspectives to create breakout strategy, positioning for advantage and profitable growth. She works with US and European venture firms to successfully fund and launch companies. She also ran a consulting practice in Paris for two years, bringing European firms to the United States for expanded opportunity.
Rebel is also the founder and director of the Unstoppable U Foundation, a non-‐profit committed to teaching kids the power of their own unconscious selves to create Unstoppable lives.
Q1) Why do we see communities tend to follow the people with the strongest/loudest opinions or biggest name behind them? (Herd instinct)
Q2) How do we move communities away from that response? (How to compel communities to move away from herd)
Q3) I recently attempted to make some changes in a community and people were not happy. Why are we so resistant to change? (Status quo bias as well as survival mind which we’re ALL in thanks to media, economy, govt , guns and more..)
Q4) How can we make change more compelling in our communities? (Making change pleasurable to the brain)
Q5) Are there ways we can faciliate clearer communications within the communities? (A couple of communication skills for building rapport and clear communication online – when we have no body language or voice sounds (80%+ of our communication senses) ….
Don’t forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm is you want to join the hangout.
Want to participate on Twitter? Watch here or on YouTube and use #cmgrhangout when tweeting.