When Business Is Not All About Business

November 1, 2012 — by Tim McDonald11



When Business Is Not All About Business

November 1, 2012 — by Tim McDonald11

When I’m asked who’s been an inspiration to me as a community manager, I don’t even think twice. But the answer almost always surprises people when I say Gini Dietrich. Why does this surprise so many people? First some people don’t know her. I have an advantage coming from Chicago, where Gini also lives. But for those who do know Gini, they ask why? She’s not a community manager. That’s exactly my point. We don’t have to be called community managers to actually be community managers. So why is Gini my inspiration as a community manager?

Gini Dietrich

Gini’s company, Arment Dietrich, is a your alternative to traditional marketing and their blog, SpinSucks, is where I saw Gini build a community organically and very strategically. That’s my impression. She may have fooled me, like she does with her auto-reply, out-of-office emails, and just stumbled upon the success she’s had. We’ll find out either way when she joins us on the Community Manager Hangout. Since it’s football season, I’m sure we’ll also hear how Gini is faring with her picks this year!

You can watch and join in our Google+ Hangout or follow and join the conversation on Twitter using #cmgrhangout

My Community Manager has been hosting the Community Manager Hangout on Google+ since January 24, 2012. We’ve never been afraid to push the envelope and try new things. We did it with the Community Manager UNconfernce, we did it with embracing all types of community managers, and we do it every Friday by combining a Google Hangout with a Twitter Chat!

When Business Is Not All About Business


Q1: When you build a community, what works? What doesn’t work?

Q2: Why should building a community not always be all about business?

Q3: What is the importance of building relationships with people? How do you form these relationships?

Q4: How do you create brand ambassadors, evangelists and the like?

Q5: How can a community manager serve as the hub of a marketing round?  (Gini co-authored Marketing in the Round with Geoff Livingston.

Community Manager Hangout on Friday will field questions and foster a conversation on Twitter while Tim McDonald, founder of My Community Manager and other community managers on Google+ will engage and respond. It’s our core mission to include as many people as we can while being a resource for community managers, those wanting to become community managers and companies hiring community managers. How does it work? Jonathan Brewer will assist with the Google+ Hangout and Sherrie Rohde and Brandie McCallum will host the Twitter chat using the hashtag #cmgrhangout.

This week, we are looking for community managers, past, present and future. Leave us a comment below or find us on G+ and tell us. We’ll invite you on air for the hangout. You must have a Google+ account and be able to use a webcam. Interested in being part of the hangout? Join us on G+, Watch right here (starting at 2pm ET) or follow #cmgrhangout on Twitter.

Tim McDonald

None of us are alone. That is Tim’s mission in life. To let everyone know they are not alone. It’s why helping others doing social good is his purpose.

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