When Business Is Not All About Business

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When I’m asked who’s been an inspiration to me as a community manager, I don’t even think twice. But the answer almost always surprises people when I say Gini Dietrich. Why does this surprise so many people? First some people don’t know her. I have an advantage coming from Chicago, where Gini also lives. But for those who do know Gini, they ask why? She’s not a community manager. That’s exactly my point. We don’t have to be called community managers to actually be community managers. So why is Gini my inspiration as a community manager?

Gini Dietrich

Gini’s company, Arment Dietrich, is a your alternative to traditional marketing and their blog, SpinSucks, is where I saw Gini build a community organically and very strategically. That’s my impression. She may have fooled me, like she does with her auto-reply, out-of-office emails, and just stumbled upon the success she’s had. We’ll find out either way when she joins us on the Community Manager Hangout. Since it’s football season, I’m sure we’ll also hear how Gini is faring with her picks this year!

You can watch and join in our  href="https://plus.google.com/u/0/b/100339881497512945462/" target="_blank">Google+ Hangout or follow and join the conversation on Twitter using #cmgrhangout



My Community Manager has been hosting the Community Manager Hangout on Google+ since January 24, 2012. We’ve never been afraid to push the envelope and try new things. We did it with the Community Manager UNconfernce, we did it with embracing all types of community managers, and we do it every Friday by combining a Google Hangout with a Twitter Chat!

When Business Is Not All About Business

Introductions

Q1: When you build a community, what works? What doesn’t work?

Q2: Why should building a community not always be all about business?

Q3: What is the importance of building relationships with people? How do you form these relationships?

Q4: How do you create brand ambassadors, evangelists and the like?

Q5: How can a community manager serve as the hub of a marketing round?  (Gini co-authored Marketing in the Round with Geoff Livingston.

Community Manager Hangout on Friday will field questions and foster a conversation on Twitter while Tim McDonald, founder of My Community Manager and other community managers on Google+ will engage and respond. It’s our core mission to include as many people as we can while being a resource for community managers, those wanting to become community managers and companies hiring community managers. How does it work? Jonathan Brewer will assist with the Google+ Hangout and Sherrie Rohde and Brandie McCallum will host the Twitter chat using the hashtag #cmgrhangout.

This week, we are looking for community managers, past, present and future. Leave us a comment below or find us on G+ and tell us. We’ll invite you on air for the hangout. You must have a Google+ account and be able to use a webcam. Interested in being part of the hangout? Join us on G+, Watch right here (starting at 2pm ET) or follow #cmgrhangout on Twitter.

Tim McDonald

Director of Community at The Huffington Post
I build communities, not networks, through building individual relationships that create movements.

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10 comments
@Dayngr
@Dayngr

Great chat today! Awesome to see so many familiar faces, too!

NancyBurkeBarr
NancyBurkeBarr

Hi Tim!  I have missed being on the Hang Outs!  May I join you today?   Nancy

ginidietrich
ginidietrich

Woo hoo! Really looking forward to this and to "seeing" you!

jenn_seeley
jenn_seeley

This is going to be awesome! I'd love to take part in the hangout Jim!

June Macon
June Macon

Great, thanks! I look forward to it, too. I really enjoy reading their blog and look forward to hearing what she has to say.

June Macon
June Macon

Hey Tim! I'd like to be invited to this hangout please!

tamcdonald
tamcdonald

@@Dayngr Thanks Trish! I was awesome. I love being able to combine hangouts with the twitter chat. Glad you were able to watch and chat! ;)

tamcdonald
tamcdonald

@jenn_seeley Only if you call me Tim on the hangout. ;-)

tamcdonald
tamcdonald

@June Macon You got it June! I'm so excited to have @GiniDietrich join us tomorrow!

jenn_seeley
jenn_seeley

@tamcdonald never. I shall call you Slim. Or perhaps Grim. But never Dim (that's me!) Rookie mistake ;) ?

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  1. [...] Community Manager hosted an awesome hangout today with special guest Gini Dietrich. Gini’s pretty dynamic as both an author and a [...]

  2. [...] when I first really met him? Last November during a Community Management Hangout hosted by Tim [...]

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