When was the last time you read a book and it made you want to tell all your friends about it? Let’s keep this to business books, other wise at least half of you would say 50 Shades of Grey. Now, what was the last book you told your friends about?
Why? As a community manager, I sum up my position in one word: connector.
Networking leads to connections and connections lead to relationships. That’s how I met Porter. This was actually a social networking connection. I met Jessica Northey via Sean McGinnis and a group of bloggers he had assembled on Triberr. I noticed Jessica was very active in the country music scene. I’m not a county music fan, but loved her passion. That lead me to ask her to join on of my live streamed shows I hosted. She was not able to make the date I requested, but when I asked if she knew anyone I should interview, it was Porter Gale. I was so excited. This was the former CMO of Virgin America, writing a book, willing to join me for an interview. That was how I met Porter. Sound familiar? If not, you definitely need to order Porter’s book. If it does, keep reading.
Fast forward to last month. I was about to head to San Francisco for Community Manager UNconference. I searched my contacts in the bay area who I wanted to attend, and invited them. Porter received one of them via a Facebook message. She told me she had other plans. I didn’t let it stop there. Since I had never met her, I told her I love to meet in person and she agreed to meet me for breakfast on Sunday with her daughter. How does this all relate to her book? That meeting lead her to give me an advance copy of her book.
This is where I get personal. I read the book. The whole book, not just a few chapters or giving it a skim. I agreed not to quote the book (since it’s not released yet), but I can tell you this. It spoke to me. It made me feel at home, yet want to reach beyond what I have achieved. Networking is so much more than just making connections. It is a never ending task. And task is not a bad word. For as uncomfortable as it may feel at times, with practice, the right people and knowing where to look for it, uncomfortable becomes comfortable, and task becomes something you look forward to.
Porter has written a book that I could’ve have written in about 2 more years. You don’t need to wait. Why am I writing about this on My Community Manager? Because I am passionate that the common bond all community managers have is their connections. Personal, professional, and inter-company. This book shows you how Porter, and so many other successful people, have made their networks their net worth.
My disclaimer: I already made it. Porter gave me an advance copy. When have you ever heard me gush about a book? Much less, write an entire post in this personal of manner? If you don’t know, never.
Remember when I told you to keep reading if my story of meeting Porter sounded familiar? Well, I learned so many things from reading this book. I know you will too.
I can’t wait until you read it and can share your comments. I look forward to your thoughts.